Our Communities

We believe that every child should have the opportunity to grow, explore and learn through play. Through our in-kind donations, investments in educational programming, local community engagement and employee volunteerism, we strive to reach those children in greatest need – no matter where they are.

The Toy Movement

Globally, millions of children are caught in situations from poverty to war and conflict to natural disasters, that deprive them of the basic benefits and joy of play. As a result, they miss out on the essence of childhood, which can impact their lives, not only in the short term but also for generations to come. Celebrating its tenth anniversary, The Toy Movement is a Spin Master-led initiative with a mission to create a movement that delivers inspiration, imagination and joy to children around the world. In 2023, we donated over 250,000 toys to displaced and disadvantaged children.