Doug Wadleigh

Doug Wadleigh was appointed EVP & President, Spin Master Toys in January 2024 overseeing Global Brand Teams, Commercial Sales, Demand Planning and Regional Marketing Activation for Spin Master’s Toy creative centre. Wadleigh first joined Spin Master as Head of Global Toy Brands in April 2022, overseeing the development and health of all global toy brands and profitable growth across all toy categories.

And toy industry veteran, Wadleigh has held leadership positions within prominent global companies, including Mattel and Warner Bros., as well as innovative disrupters, including Baby Box. Co. and Loot Crate. During his 20 plus year career at Mattel, he successfully set both creative direction and brand strategies for some of the world’s best-known brands including Hot Wheels, Disney Princess, and WWE. Most recently, he served as President and Global CMO of Goliath, a privately held toys and games company, where he established a new toy innovation and marketing studio in Los Angeles and was responsible for developing category, brand and product strategies for the existing portfolio.