Spin Master Sets Standard for the Leading Edge of Play with 2017 Portfolio

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Award-Winning Children's Entertainment Company Announces New Products for Hatchimals, Meccano, Air Hogs, Zoomer and many more

NEW YORK, Feb. 17, 2017 /CNW/ - Spin Master Corp., ("Spin Master") (TSX: TOY) – a leading global children's entertainment company – is set to reveal its most diverse portfolio of toys, games and entertainment properties to date at the North American International Toy Fair, in New York City from February 18 to 21, 2017.

Spin Master's tradition of disruptive innovation continues with the company's 2017 line-up, featuring developments in advanced robotics, STEM-based products, a lifelike inventive baby doll grounded in classic play patterns and nurturing interactions and a wide range of exciting products across multiple categories.

"Spin Master continues to push the boundaries of innovation, creativity and fun in new and unexpected ways," said Ben Gadbois, Global President and COO, Spin Master Ltd. "This year, we are launching our most advanced robot with the Meccano M.A.X. Robot, we're ready to surprise the world with the next evolution of Hatchimals and an amazing new version of the classic baby doll with Luvabella. We are committed to making the world more fun and these are just a few shining examples from Spin Master's 2017 line."

The company has nine products nominated across eight categories for the Toy Industry Association's prestigious Toy of the Year Awards, including its 13th Innovative Toy of the Year nomination for Hatchimals. The other Spin Master nominations include Air Hogs Helix Sentinel Drone, Zoomer Chimp, Meccano Micronoid, Escape Room The Game, Zoomer Marshall, PAW Patrol, Air Hogs Connect Mission Drone and Star Wars X-Wing vs. Death Star, Rebel Assault branded Air Hogs.

Modern Classics – Enhancing Nurturing Play with Advanced Robotics
Dolls have been a favorite toy over the millennia for good reason: kids are instinctively drawn to play patterns evoking caring and loving behavior. With the introduction of Luvabella, Spin Master has seamlessly combined nurturing play with advanced robotics, bringing the classic baby doll into the 21st century.


Inspiring Inventors
Bridging the gap between a child's quest for fun and entertainment and a parent's desire for educational growth and development, Spin Master's STEM-based toys teach and motivate as they inspire the next generation of inventors.

Spin Master acquired Meccano in 2013, bringing it new life and relevance, making Meccano the destination for creative kids with an interest in engineering and robotics. In addition to the building sets which have captivated children for more than a century, Meccano is set to launch the exciting Meccano M.A.X. Robot.


Rube Goldberg is renowned for zany STEM-based inventions and challenges. Spin Master has partnered with Rube Goldberg to introduce dynamic building sets founded on principles of gravity, inertia, simple machines, spring force and more. By arranging the contraptions in just the right place, kids can trigger amazing chain reactions.


Air Hogs Fly to New Heights
Technology continues to be a leading driver in the industry. Spin Master is at the forefront of innovation with Air Hogs and the products have advanced yet again to take on a life of their own.


EGG-citing things are Hatching
Since the global launch of HatchimalsTM on October 7th, 2016 the response has been phenomenal and there have been millions of successful hatches around the world. HatchiFans have been captivated and enchanted by these magical creatures and throughout 2017, HatchimalsTM will continue to deliver the true hatching experience to children everywhere.


Kids Collectibles – The Art of Trading
Kids have long loved collecting and trading toys, and the trend continues to gain momentum in 2017. Driven by the anticipation and excitement of adding those final pieces to complete a set, collecting, trading and displaying collections is serious business – and serious fun. Whether it's to swap and trade, or collect and keep, Spin Master has amazing collectibles to fuel the frenzy.

Inspired by the excitement of extreme sports, Tech Deck's line of mini-skateboards and mini-BMX bikes are ready for sick tricks. Kids can bring them to life with new playset combinations.


Unleashing Creativity
As children embrace the creativity and freedom inspired by the Maker Movement, Spin Master's activities continue to provide exciting and accessible options for kids of all ages to express themselves.

One of the world's most iconic toys, Etch A Sketch, has delighted children and adults alike for more than 50 years. Now, as part of the Spin Master family, Etch A Sketch will introduce exciting new innovations to the line with the addition of a color screen and ergonomic design updates. 


Doctor Dreadful is back, with innovative toys that encourages kids to play with their food. The ultimate creepy lab for kids, they can conduct disturbingly delicious experiments, whether brewing bubbly brains or zombie skins and kids can eat everything they make. Inject spiders into eye sockets and dare friends to consume everything the Doctor Dreadful sets create.


Kinetic Sand, Bunchems and the Cool Maker line encourage kid-friendly, hands-on design, providing maximum fun and satisfaction with the amazing end results.


Animal Friends
From pretty show ponies to free spirited fur balls and playful puppies, these toys will be sure to spark the imagination of young kids.


Game On
Game time is family time and Spin Master has exciting games to keep the whole family entertained. Preschoolers can get up and play with the non-stop action of Wobbly Worm™. Kids will find a new soppy, floppy friend in Soggy Doggy™. Hedbanz™ the family classic that keeps everyone guessing. It all adds up to many moments of memorable fun for everyone!


Bring Adventure from the Flat Screen Home
With the incredible success of PAW Patrol, the preschool phenomenon broadcast in over 160 countries and territories, kids love bringing the fun and adventures of Ryder and his heroic pups to life. Modeled after the Maker Movement, Rusty Rivets features best friends, Rusty, Ruby and Botasaur who invent their way out of every jam by repurposing spare parts and objects into the wildest, coolest, most awesome contraptions ever. Kids will be in for action packed fun and adventure with these new toys based on the shows.


Preschool Playtime
Little ones will adore these items designed specifically with their developmental stage in mind.


The Hottest Licensed Products
Spin Master continues to secure leading licenses to bring popular properties to life at home through toys and games.


The Walt Disney Company:


Media and influencers are invited to visit Spin Master at the North American International Toy Fair 2017, Booth #739.

About Spin Master

Spin Master is a leading global children's entertainment company that creates, designs, manufactures, and markets a diversified portfolio of innovative toys, games, products, and entertainment properties. Spin Master is best known for award-winning brands, including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs®, and the 2016 Toys of the Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 82 TIA Toy of the Year (TOTY) nominations with 18 wins across a variety of product categories. Spin Master has been recognized with 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters, and content, but also monetize that content through the creation, sale, and licensing of products. To date, Spin Master has produced six television series, including the 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, the United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.


SOURCE Spin Master

Tara Tucker, Vice President, Global Marketing Communications, Spin Master Ltd.,

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