Jonathan Roiter

Jonathan Roiter was appointed Spin Master’s EVP & Chief Financial Officer in May 2025. A seasoned executive with extensive consumer-package and public company experience, Jonathan brings a holistic business focus with a track record of delivering top line and operating margin growth while expanding free cash generation. He joined Spin Master after serving as CFO for Softchoice where he oversaw financial management, financial planning and analysis, and reporting functions.

Prior to Softchoice, Jonathan held senior finance roles, including CFO, corporate development, strategy, as well as operating roles in publicly traded organizations, including GoodFood and Gildan. He also served as a consultant for McKinsey & Company.

In addition to his Chartered Professional Accountant designation, Jonathan holds an MBA from the University of Pennsylvania’s Wharton School of Business and a Bachelor of Commerce from McGill University in Montreal, Quebec.