It's Not Just '90s Style That's Trending – The 'Analog Summer' is Making a Comeback
The rise of the "analog summer" is bringing screen-free play back into the spotlight as families embrace nostalgic activities that foster creativity, connection and active fun.
From jelly sandals and vintage tees to retro home décor, '90s nostalgia is having a major moment. But the trend isn't stopping at fashion—it's reshaping how families spend their summers.
Parents who grew up riding bikes until sunset, running through backyard sprinklers, solving Rubik's Cubes and gathering around the table for family game night are embracing the rise of the "analog summer." Rather than relying on screens to fill long summer days, families are intentionally carving out time for hands-on, screen-free activities that encourage creativity, movement, problem-solving and meaningful connection.
According to The Toy Association’s 2026 trend research, families are increasingly gravitating toward low-tech and no-tech play experiences and nostalgia continues to fuel consumer interest in toys. Whether it's spending an afternoon outside, tackling a puzzle, crafting or enjoying a family game night, today's most memorable summer moments are often the simplest ones.
A modern twist on the classic backyard sprinkler, the Monster Jam Whippin' Wild Sprinkler brings big Monster Jam action to outdoor play. Kids can run, splash and cool off through spinning streams of water, encouraging active movement, imaginative fun and all the carefree nostalgia of classic summer sprinkler days.
A timeless favorite that's as relevant today as it was decades ago. Few toys have stood the test of time quite like the Rubik's Cube. Beloved for generations, the iconic puzzle is finding new life as families embrace "analog summer," bringing kids and parents together for screen-free challenges, friendly competitions and the simple satisfaction of solving one of the world's most recognizable brainteasers.
Family game nights are making a comeback as parents look for meaningful ways to connect without screens. Beat the Parents brings everyone back around the table for a little friendly rivalry. The trivia showdown encourages conversation, laughter and multi-generational fun, turning family game night into a summer tradition.
The friendship bracelet revival is one of the biggest nostalgia trends of the summer, and Cool Maker Charm'd Studio gives it a fresh, modern twist. Inspired by the handmade accessories many millennials grew up making and trading, kids can design and customize their own colorful charm bracelets with ease. It's a creative activity that brings the joy of making something by hand back to the forefront of play.
As nostalgia continues to shape culture, the rise of the “analog summer” reflects a growing desire for play experiences that bring families together, inspire creativity and create meaningful memories.